Observations of the Essence of Old Money
- Still Matters
- Aug 8, 2024
- 5 min read

During several years of traveling through various cities, I have meticulously observed people's behavior, presence, and clothing. From the bustling streets of Rome to the classy cafés of Paris, the refined elegance of Milan's famous shopping streets, and the morning rush in London, certain patterns have emerged. My observations reveal a timeless elegance and sophistication that transcends mere wealth. This is the essence of old money and classic lifestyle—a commitment to quality, an appreciation for tradition, and a cultivated sense of taste that is both understated and profoundly resonant.
As I wandered through the cobblestone streets of Rome on a crisp autumn morning, I couldn’t help but marvel at the effortless elegance of the city’s inhabitants. The notion of “old money,” often associated with inherited wealth and aristocratic lineage, seemed to manifest itself in the very fabric of Roman society. Here, in the Eternal City, the essence of old money is not merely about opulence; it is about a cultivated, understated sophistication that transcends generations.
...it is about a cultivated, understated sophistication that transcends generations.

When I followed people along Via Condotti, a famous shopping street, and sat in the corner of a charming café, I was struck by the concept of “sprezzatura.” This Italian term, translating to a kind of studied carelessness, epitomizes the old money aesthetic. The Romans I observed were impeccably dressed, yet their style appeared effortless. Men in tailored suits paired with worn-in loafers, women in simple yet elegant dresses—each ensemble seemed thrown together with casual indifference, yet it spoke volumes about their taste and heritage.
My next sojourn took me to Paris, the city of lights and, perhaps more aptly, the city of timeless chic. As I sipped my espresso at a street café in the Marais district, I observed the quintessential Parisian sophistication. There is a certain nonchalance to Parisians, a way they carry themselves that whispers rather than shouts. The old money aesthetic here is characterized by “quiet luxury”—luxury that is felt rather than flaunted. Think of a Hermès scarf worn with a simple trench coat or a vintage Chanel bag paired with a classic Breton stripe shirt. These are items of exquisite quality, but they are worn with an air of casual elegance that only those accustomed to true luxury can master.
There is a certain nonchalance to Parisians, a way they carry themselves that whispers rather than shouts.
During a balmy summer evening in Milan, I felt the city’s timeless elegance come to life through its fashion and historic neighborhoods. Milan’s old money aesthetic is evident in areas like Brera and Porta Venezia, where refined style and classic sophistication reign, as well as Montenapoleone, the heart of Milan’s luxury shopping district. I observed the city as a living canvas of “sprezzatura”—a blend of perfectly tailored suits, bold patterns, and relaxed grace, reminiscent of the refined displays seen at Pitti Uomo, the prestigious menswear trade show held in Florence. Milan’s fashion reflects a commitment to quality and timeless elegance, aligning with the old money ethos of understated confidence. Here, the sartorial choices are a testament to a deep appreciation for heritage and an aversion to overt ostentation, capturing the essence of old money with every detail.
Milan is a living canvas of “sprezzatura”—a blend of perfectly tailored suits, bold patterns, and relaxed grace.
The London Underground, particularly during the morning rush hour, offered another intriguing perspective on old money. Amidst the hustle and bustle of commuters, I often found myself drawn to individuals who exuded a certain quiet confidence. These were not the ostentatious displays of wealth one might expect but rather subtle markers of a sophisticated lifestyle. A gentleman in a bespoke Savile Row suit, reading The Times with an air of practiced indifference; a woman in a Burberry trench, her hair perfectly coiffed yet seemingly untouched. In London, the old money aesthetic is about sophisticated behavior and a deep respect for tradition. It is about understanding the nuances of dress and decorum, knowing that true elegance is timeless.
In London, the old money aesthetic is about sophisticated behavior and a deep respect for tradition. It is about understanding the nuances of dress and decorum, knowing that true elegance is timeless.
Last fall, I spent a few days in New York, where the essence of old money reveals itself in the understated sophistication of the Upper East Side. Walking along Madison Avenue or strolling through Central Park, I was struck by the subtle elegance of the city’s old money residents. Here, the fashion is classic and refined—tailored suits, conservative cuts, and muted colors that exude a quiet confidence. The architecture of the brownstones and historic townhouses further reflects this heritage, embodying a timeless grace that stands in contrast to the city's modern skyscrapers. In New York, old money is not about ostentation but about a deep-seated sense of tradition and restraint.
A few years ago, I visited Zurich, where the old money aesthetic manifests in the city’s serene charm and refined demeanor. Walking through the upscale streets of Bahnhofstrasse or the historic district of Altstadt, I found the essence of old money reflected in the understated elegance of the city’s affluent neighborhoods. The fashion in Zurich mirrors this sentiment—classic, well-tailored, and impeccably crafted. The city’s architectural elegance and meticulous public spaces further emphasize a commitment to quality and timelessness, embodying the essence of old money in a way that is both understated and profoundly resonant.

Throughout my travels, I discovered that the essence of old money is not tied to any single place or time. It is a global phenomenon that manifests itself in different ways, yet always with the same underlying principles. It involves a commitment to quality and craftsmanship, an appreciation for tradition, and a cultivated sense of taste that eschews ostentation.
In each city, I found that old money is about more than just wealth; it represents a way of life. It involves understanding the value of what is truly important—family, heritage, and the legacy one leaves behind. It is about living with grace and dignity, with an eye towards the future while remaining grounded in the past.
old money is about more than just wealth; it represents a way of life.
In Milan, this meant embracing the concept of “sprezzatura,” mastering the art of looking effortlessly elegant. In Paris, it was about “quiet luxury,” wearing one’s wealth with subtlety and sophistication. My visits to Italy taught me that old money is about confidence and self-assuredness, while London reminded me of the importance of tradition and decorum.
Reflecting on these experiences, I realized that the essence of old money is not easily defined or quantified. It’s a feeling, an attitude, a way of being. It involves living with intention and purpose, valuing what is truly important, and letting go of the rest. In an age of fleeting trends and fast fashion, the old money aesthetic stands as a testament to timeless elegance. It reminds us that true style is not about following the latest fads but about understanding who we are and expressing that through our choices. It’s about embracing the past, living in the present, and looking towards the future with confidence and grace.
It’s a feeling, an attitude, a way of being.
As I sit in a refined café in Paris, stroll through the bustling streets of London or Milan, or admire the historical charm of Rome, the old money aesthetic is a testament to timeless elegance. It transcends fleeting trends and speaks to a deeper cultural appreciation for refined living.
This way of life transcends borders and cultures, celebrating elegance, sophistication, and enduring values. In a constantly changing world, it’s comforting to know that some things—like the essence of old money—remain the same. In each of these cities, old money is not just about wealth but about a way of life that values tradition, subtlety, and enduring elegance. The patterns observed in fashion, architecture, and behavior across these locations illustrate a cohesive narrative of sophistication and grace.
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